Work with us


Helen’s team collaborates with selected partners and brands to create digital content for our community of food lovers. Our partnerships encompass video and photo posts on our social media channels, event participation, venue/product reviews, and consultancy services.

We specialize in developing new recipes and producing food videos that resonate with Vietnamese food enthusiasts. Our content is creator-driven, which has proven to be one of the most powerful forms of social media content. We offer comprehensive support throughout the process, from conceptualization and recipe development to production and analytical reports. Our successful collaborations with numerous international brands and food associations from the USA, Europe, Japan, Korea, and more speak to our expertise and track record.

Our partners

See portfolio of our sponsored videos here.

Interested in working together? Please send email to: [email protected] for our latest media kit and rate card. Thank you very much!

  • Pho by Helen Le - Recipe developed for Sheraton Grand Danang Resort

Ready to elevate your restaurant’s Vietnamese menu, develop new Vietnamese food products, or simply learn more about Vietnamese cuisine? Let me help bring it to a new level with our recipe development services.

Together with my team of experienced and passionate chefs, I am committed to providing you with the highest quality recipe development services, and I will work closely with you to ensure that your vision becomes a reality.

Our recipe development services are tailored to meet the specific needs of each client. We work closely with you to understand your brand, target audience, and culinary goals. Taking these factors into consideration and utilizing our expertise in Vietnamese cuisine, we create recipes that showcase the unique flavors and ingredients of this cuisine. Whether you are looking for traditional recipes or innovative twists on classic dishes, we can help you create recipes that are authentic, unique, delicious, and visually stunning.

Our recipe development services include:

  • Brand-specific recipe development
  • Food Videography
  • Food photography and food styling
  • Menu planning and optimization
  • Recipe testing and refinement
  • Recipe writing and formatting

Let’s work together to create culinary creations that will wow your customers and keep them coming back for more. Drop us an email at [email protected] today to learn more about our recipe development services and how we can help take your culinary creations to the next level!


Whether you are looking to host a team building event, entertain clients, or provide a unique training opportunity for foreign chefs, cooking classes are the perfect solution. I offer both in-person and virtual classes, and can customize the menu and format to suit your specific needs. Not only do they provide an opportunity for team building and networking, but they also offer a chance to explore the rich and diverse flavors of Vietnamese cuisine.

As a passionate Vietnamese food influencer,  acclaimed cookbook author and culinary expert, I am excited to share my knowledge and expertise in Vietnamese cuisine with people from all over the world. My cooking classes are designed to be interactive, engaging, and tailored to meet the specific needs and interests of each corporate client.

Contact me today at [email protected] to create a culinary experience that your clients will never forget.